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The way I understand it, if people from California are accessing your website and you collect any information, it could apply to you. It’s not that big of a deal to comply with, it is like the privacy notifications on European websites, except you also have to disclose whether your site honors “Do Not Track” requests. There is a potential $2500 penalty for non-compliance. I don’t have a problem with the law, it seems pretty fair to me. Some lawyers wrote an article about it, if you want to read more.