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As cloud computing is achieving increased popularity, concerns are being voiced about the security issues introduced through adoption of this new model. The effectiveness and efficiency of traditional protection mechanisms are being reconsidered as the characteristics of this innovative deployment model can differ widely from those of traditional architectures.
I'm not convinced that the Cloud is mainstream yet, even though Microsoft and Apple have been promoting the Cloud for a while now. People I know seem pretty happy with Amazon.com and Netflix which have cloud service offerings. The real trick is for companies to show some innovation when it comes to promoting cloud services. Calling things "Cloud"-anything could be used to simplify in the mind where or how the service is delivered, but in its best form, customers won't see, hear, or think about the cloud - it should be just part of the infrastructure, like ELECTRICITY.