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For one, it frees up the company from worrying about people like Carl Ichan trying to take over the company. Aside from that, it also allows the company to take a longer term view, and plan accordingly. As a publically traded company, they are essentially on a 3 month cycle where they face punishment in the stock market if they don’t meet earnings expectations, never mind if there is a good reason for it. This move could gain the company much need flexability.