Sep 17, 2013

Does the plastic iPhone 5C hurt Apple’s brand image?

A lot of people have been critical of Apple’s latest iPhone announcements and releases, especially regarding the iPhone 5C. Frankly, to me the 5C looks like an iPhone 5 with a plastic body, not that big of a deal, but some say Apple runs a risk of cheapening the brand. Could the iPhone 5C actually hurt Apple’s brand image?

No, not at all. Apple said it was "unapologetically plastic." They are being very direct about it, and oddly that seems to be one of its selling points. I think they will sell millions of them.

SImply put. No, it doesn't.


I don’t think so. The 5c may be plastic, but then again so were the 1st gen iPhone , the 3G and 3GS, and they established Apple’s reputation as a manufacturer of quality smartphones. Samsung Galaxies are plastic, but I don’t hear too many people complaining about them (except some Apple devotees, which is now a bit ironic). The specs, which is what actually matters most in my opinion, are solid for the 5c; almost identical to the now disappearing iPhone 5.  

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