Sep 12, 2013

Will the Moto X being made in the USA help Motorola sell more devices?

It has been a long time since I have bought an electronic device that was made in the US of A, but Motorola has started manufacturing the Moto X in Texas. Well, perhaps manufacturing is too strong of a word, but they have started assembling them at least. Is it worth it for Motorola to do this? Do people care enough that a product is made in America that it will influence purchase decisions?

I don't think most people care about where a device is made. Perhaps a few here or there, but not enough to make a real difference in sales.

I suspect the percentage of purchasers who make a decision based on domesic manufacture are pretty low. I’m not saying that they don’t exist, just it is a minority. I do think it is worth it, even if there is only a minimal direct impact on sales. Having the manufacturing and design facilities geographically close makes it easier and quicker to impliment running changes. Also, it is nice to have some of the money from manufacturing wages going directly back into the American economy, and I would like to see more US companies make their products here. With increasing wages in Asia, that isn't as far-fetched as is was just a few years ago.  

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