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sspade
Aug 08, 2013

Will Yahoo!’s re-branding and new logo do anything to help the company?

This morning, the first thing I heard was a story on NPR about Yahoo! launching a month long campaign leading up the reveal of its new logo. I practically never use anything from Yahoo!, so maybe I’m not the target (or maybe I am), but it seems risky to change a very recognizable logo to something else. Is this a wise move for Yahoo!? As a side note, if they want to change anything, I suggest they drop the “!”.

jimlynch
08/09/2013
I suppose it might, but they need services and products to take on Google to win. They have an opportunity because Google is becoming a disliked company along the lines of Microsoft, due to its behavior and anti-privacy actions at times. People trust Google less than before, and that opens the door to Yahoo making a comeback.
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stephenb
08/09/2013

I think you just demonstrated the value of this effort by asking that question. As you noted, it generated press attention on NPR and other news outlets, so just by announcing the change, the company has increased the number of people talking about it. I think it is pretty ingenious - for 30 days Yahoo will get free press coverage and increased brand awareness.

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