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Good point. I actually add website that I visit regularly to my exemptions list for AdBlock for exactly the reason you noted. I consume the content, and feel that it is only fair to support those people who generate that content. Now, I do think that some site make AdBlock more attractive through very aggressive advertising, such as multiple pop-ups, so I would put some responsibility on the site to examine what methods of advertising are (1) effective, and (2) don’t drive visitors away.