Jul 02, 2013

Which is the more effective online advertising method, Google Display or AdWords?

Which is the better choice for SMB advertising - Google Display (on websites) or AdWords (in Google search results)?


It depends on the business/product.Some things are more likely to be bought on impulse, so an contextual ad on a website might be more effective. Others are things that people tend to think about and research, and for those an adword ad might well be more effective. There is some “guru” who is apparently quite respected for his ability to determine which is better; there was a cnbc article about it recently.  


That's a tough question to answer. I suspect you might want to try both, and see which works better for you. I'm not sure there's a "one size fits all" answer that would work for all advertising.
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