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To the untrained eye, both social media platforms seem very similar. It boils down to a few key differences in how you connect to others and how you post.
Twitter uses a 140 character limit for tweeting. Ideas are more refined, much like a simple elevator pitch you would use to describe the services or products offered by your business. You also connect differently by following people rather than establishing a ‘friendship status’ with others on the network. Twitter doesn’t offer the same kind of privacy controlling that Facebook does so a correctly tagged (the # or hashtag) symbol is used to populate your tweet on corresponding pages on the network. Your profile is also public and the only real way to privatize is by selecting the option to Protect my Tweets in user settings.
You are able to see the tweets of people you follow. They do not see the tweets you post unless by chance you included a hashtag for a topic and the person happens to see it when searching for that exact topic. To gain followers, or people that will see your every tweet while logged into Twitter, you accomplish this by either a.) asking someone to follow you (e.g. if you have a website for your business, ask people to follow your Twitter account and include a link) or b.) charm people into following you with clever (and relevant) tweets that include appropriate hashtags so that your tweets appear with a correlating subject. You can also target people by adjoining an @ symbol to a person’s username so that your tweet is visible to that individual.
Interestingly enough, Facebook just added hashtag functionality to their service as well. This will make it possible to make posts to your news feed that will also populate in other areas of the site corresponding to the included hashtag.