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The writers at Slate have made me laugh a couple of times with their Zynga observations, with Farhad Manjoo referring to it as "this generation's pets.com" and Will Oremus comparing it to a company making pet rocks. Zynga's business model stinks, their games suck, and unless they do something very innovative, which would in and of itself would be totally unexpected, they are in deep trouble. They deserve it for making a business largely based on ripping off other developers game designs. Maybe Natsume will send some flowers to the wake.
I don’t see a happy future ahead for the company. People have gotten wise to the constant money milking for additional content, and for the most part, don’t like it. Add in the fact that Zynga has consistently made knock-off games based on other developers concepts, then monetized it in a pretty ham-handed manner, and I don’t have a lot of sympathy for the company.