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After seeing your question, I checked keep out for myself. I also use Evernote, and from what I saw from a short look at Keep, there is nothing compelling me to switch. The Android App for Keep isn't compatible with my phone, and Evernote is, so that was a deal breaker right away. The good part is the integration with other Google services, assuming you use them. Also the UI on the desktop is pure Google in the traditional sense: clean, simple, functional. The screenshots look nice for the app, but as I said, I can't check that for myself. If I wasn't already using Evernote, and happy with it, I would try it. But I am, so I won't. Also, Christopher makes a good point about Reader - what Google giveth, Google can taketh away. And often does.