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I'm ok with it. It may be another little chip away at online privacy, but you don't have to post a review. I'm as foul mouthed as the next guy in the proper context, maybe more so, but user reviews aren't the place for abusive, profane speech. If it helps raise the level of discourse even a little I think it is a good thing overall. And let's face it, seeing "Jane Smith" and her cat avatar doesn't mean anything to me - not that I have anything against cat avatars! :-) It's like looking in a phone book, all those names are just names unless I know them.