Nov 14, 2012

How do you "gamify" a website?

Gamification is something I've been hearing a lot about for the past year or so, but I don't really get how that applies to websites. Well, except for a website with games on it, I suppose. When people are talking about gamifying a website, what exactly do they mean? How do you gamify a website?

Here's an article with a good overview of this.


"Gamification is the use of game mechanics and game design techniques in non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.[1] Gamification's proponents argue that it works by making technology more engaging,[2] by encouraging users to engage in desired behaviors,[3] by showing a path to mastery and autonomy, by helping to solve problems and being more engaging, and by taking advantage of humans' psychological predisposition to engage in gaming.[4]

Available data from gamified websites, applications, and processes indicate potential improvements in areas such as user engagement, ROI, data quality, timeliness, and learning.[5]"
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