Nov 13, 2012

Is Apple moving to a 6-month product cycle for iPad and iPhone?

It remains to be seen if they are actually going to do that on an ongoing basis. However, I think they realize that some of their competition is updating products more frequently. So we may see hardware upgrades from Apple more often than in the past. But we still don't know if it will be a permanent thing. I guess we'll find out over the next couple of years.

I'm not sure, but it definitely seems as if they are making incremental upgrades and calling them new models.  Two examples of this are the iPhone 4S and the new iPad.  The crazy thing about this is that I know people who absolutely MUST buy the new one because, ipso facto, it is the new one.  Apple is obviously doing very well at the moment, but as we have seen time and time again, it is very easy for a company to slip away from innovation into a state of stagnation.  They have to figure out a way to keep making each new edition of their products more desirable than the last, and if they start releasing new models that are really only incremental upgrades on too quick of a basis, I think they will shoot themselves in the foot. 

Answer this