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If you are in the certification issuing business, I'm sure that's a big, resounding, "Yes, of course!"
I don't know, though. social media is an important component of business communication, but for the most part the same security principles apply as with they do with anything else. I'm not sure that it requires someone spending hundreds of dollars for a specific certification. Plus, I don't think it is clear in many cases what ITs role in social media efforts is anyway. In my company, it is basically to make sure the network functions so that the social media manager can do whatever it is she does.
So I guess you can put me down as a no, I don't think it is a necessary certification.