Oct 30, 2012

Will people recognize that the Nexus 10 tablet display is higher resolution than iPad's without a catchy name like "Retina"?

I was reading about the new Nexus 10 tablet, and my eyes opened a little wider when I checked out the display specs: a 10" 2560x1600 PLS display with 300(!) pixels per inch. Sweet. For comparison, the iPad's Retina display is 264 pixels per inch, and it looks sweet. The thing is that it seems like people don't pay attention to facts like they do to catchy phrases. For example, a significant percentage of Americans actually believed Death Panels were real, without bothering to check for themselves or think beyond the memorable term. Will it actually matter if the display on the Nexus 10 is better than the iPad? Do average consumers even understand what pixels per inch means?



I think it is fair to say that Apple is much better at marketing than Google.  Apple makes good products that look great and sells bajillions of them at a premium price point.  One thing that this has done for Apple is reassure customers that when they spend their money on an Apple product, they are going to get something that works, is at or near the leading edge of mainstream consumer technology, and also looks cool while sipping on a latte.  I would hazard a guess than many of these "casual" tech consumers don't care one bit about pixel count or any other spec.  They want something that works and looks good, and Apple provides it.  


Another thing, specs don't tell the entire story.  How accurate are the colors?  How black are the blacks?  How bright is the display?  People don't always go for the technically best, most accurate image.


Apple has always excelled at marketing its products. It probably makes sense for Google to come up with a catchy term like "retina."

However, after a certain point a higher resolution becomes meaningless if most people can't notice it at a typical viewing distance. So your average tablet consumer might not even care about it.
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