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No way, and unless it was something extraordinarily time sensitive (ex., tsunami will arrive in 12 minutes, call Ironman ASAP), I would think it was an incredible example of narcissism from an individual. My reaction would be even more negative if a business did it, because it would take advantage of my having "friended" a company,and make the message they chose more important than everything from my actual, living breathing friends. I expect we will see more of this type of thing with Facebook, as the company faces pressure to maximize all revenue streams. Respect for users is not a fiduciary duty of Facebook management, they owe shareholders their primary duty. Welcome to the world of publicly held corporations.
I agree with Jim Lynch, except this stupid idea doesn't make me want to delete my Facebook account because I already deleted my Facebook account. Facebook has given off a bad vibe for a long time, in my opinion. It's only necessary in some people's lives because they've allowed it to be.