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While I'm sympathetic to Canonical's need to generate revenue from their offerings, I'm not down with baking in a merchant's semi-spyware into my OS. If they have an option to disable it, that's better, but what is it disabling? Is it disabling any of my personal information from going to Amazon's servers when I do a search, or is disabling the display of results? That's something I would want to know. I don't like feeling like I'm in the movie Minority Report, constantly surrounded and followed by targeted advertising and marketing. It's too much like being a commodity 24/7. I think this was an error on the part of Canonical, and I also think it is at odds with the way most users see Linux.