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Nope. I would consider $25,000 the low end budget for any app, and that's a simple app reusing a lot of code on a platform that designers are already familiar with. Most quality apps cost much more than that to develop. I would put the cost of most apps at $50K-$150K (that's what a customer would pay, not actual cost), so $10K is not going to do it for high quality apps. It is worth something to know that you aren't going to totally loose your shirt with the $10K commitment, but to me it's kind of like insurance with a high deductible. I would be interested to see the sales numbers for BB apps, then you could get a better idea of how much of a chance you are taking with BB app development.