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jhotz
Sep 07, 2012

What do you think about the Kindle Fire HD being ad supported?

Ok, so I was pretty jazzed about a new Kindle Fire. I figured it would take the good from the first gen, take advantage of hardware improvements, both from a cost and performance standpoint, and provide a superior device for about the same money. From what I've read, price increased to $299 for the WiFi only version, so I hope it's at least 50% better than the first one. Then I read on CNET that all Kindle Fire HDs will be ad supported. That's right, you get ads right there on your screen, no way to turn them off, no more expensive version without them. I'm thinking this might be a deal breaker for me, especially in light of the $199 Nexus 7, without ads unless I chose apps that force them. I realize the Amazon isn't really targeting the business user, but I'm not sure I could handle ads all the time. Would you still consider buying one, even if the device has mandatory ad display?

jimlynch
09/10/2012
I wouldn't touch it. I do not want ads on a tablet, especially if I use it for ebooks. I wouldn't use it if they gave it to me for free as I just find ads to be too distracting and invasive when using a device like a tablet.

Frankly, I'd rather pay a few bucks more for an ad-free device any time. I can't imagine seeing ads while I was trying to read or even to watch a TV show or movie on a tablet. Ugh.
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rousseau
09/10/2012

Oops, I see that CNET updated the article saying that Amazon "had reversed course", so the other posters were correct about the $15 opt-out.  Still not super happy about that, but it is only $15. 

 

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rousseau
09/10/2012

 

Apparently the reports of a being able to pay $15 to get the ads removed were incorrect.  CNET just posted an article after confirming with Amazon that ALL Kindle Fire HDs will have non-removable ad placement.  You can keep your Kindle Fire HD, Amazon, because that's something I won't accept.  

 

http://reviews.cnet.com/8301-3126_7-57508526/amazon-confirms-all-new-kin...

 

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JohnnyG
09/10/2012

I've had a Kindle for quite a while and rarely even notice the ads. They are only there on the lock screen so no bother at all. Plus, you can opt out for $15.00 now, so it's not a concern.

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jack12
09/10/2012

I'll have to see how intrusive it is, but I don't like the concept, and I don't like the idea of being forced to pay extra to keep ads off of each area of my device separately.  I pay extra for apps instead of getting the ad supported ones, not only for the lack of annoyance, but because push ads kill battery life.  I don't know how Amazon will implement the ads, but if it it isn't done carefully, the negative impact on battery life could be an issue I couldn't overlook.  Plus the 7" Fire sells for $199, the same as the Nexus 7.  How about a little kickback from that advert $ on purchase price Amazon?  Instead, apparently, they are going to charge each customer $15 extra to keep the ads off the device.  Of course, there will still be in app ads. 

 

Another negative for me is the OS which is a yanked with version of Android.  Oh, and there is lack of access to Google Play aka the Android App Store.  Apps on Amazon are notoriously slow to update in addition to there being a much more limited selection to choose from, and this isn't just a little difference.  Amazon has about 50,000 apps available, Google has somewhere around 600,000.  Sure, a lot of them are junk, but an extra 550,000 apps is a big difference.    

 

On the other hand, it looks like the new Kindle Fire HD has a kick-A display.  Kinda like an Apple Retina display, but for half the price, so it has valid selling points.  I'm still more inclined towards a Nexus 7 though.

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sparhawk
09/10/2012

News reports are now stating that Amazon is offering an ad opt-out for $15 one-time fee per device.

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gabrielle
09/07/2012

I'd like a little more control over than than what you've described  - so probably not. 

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