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When you can get a Nexus 7 from Google for $200, I don't see why too many people would spend the same money on the existing Kindle Fire. Competitive products like the Nexus offer far superior hardware, and have caught up with Amazon on pricing, so to continue to be a viable choice the Kindle Fire needs a refresh. I think they are just clearing out existing supply before the launch of the next Kindle Fire in a week or so.