Jun 19, 2012

How do Microsoft's new tablets differ from all the other tablets already on the market?

So yesterday's big announcement was new tablets from Microsoft. There are a ton of tablets around already, it seems to me. What do Microsoft's new tablets offer that all the other choices out there don't, other than a different OS?


The thing is, whether we like it or not, Microsoft pretty much rules the desktop market, and has for years.  Apple has done the same with the tablet market, although there are obviously some fine alternatives out there.  What the new Surface tablets offer, aside from whatever neat construction/design/display/hardware elements there are, is a tablet that is running a variant of the same OS that is on the vast majority of desktops that populate businesses across the globe.  This is especially true for the enterprise version, and it will make the sales pitch to the purchasing officer of a company pretty easy:  This is a high end product offering leading edge hardware.  It is designed from the ground up with enterprise users in mind, and will integrate more securely and easily with your existing network than any other tablet on the market.  And it has a keyboard.  

Well, since there are two different versions, they might offer Windows user at the enterprise level something different. One runs on Intel chips, the other on ARM. Personally, I think this is going to confuse people.

Microsoft is going to face some tough sledding to get Windows 8 tablets to take off. Apple is obviously still the leader, and iPads are flying off the shelves as fast as Apple can make them. But Google is also coming out with Android based tablets.

Is anybody really going to go for a Windows 8 tablet over the iPad or Android tablets? I don't think it will be very many people at this point, but I could be wrong.

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