Jun 15, 2012

What is Microsoft's upcoming "major announcement"?

Microsoft sent out a press release touting a "major" announcement on Monday. We just had E3, and there was a Windows 8 preview event recently. Some of the press is reporting that MS is going to reveal a tablet to challenge the iPad. Is that it? That is somewhat interesting, I suppose. It isn't as it there aren't already non-Apple tablets out there, they just haven't knocked the iPad out of its position as the dominant device, and I'm not sure that a MS table will either. What do you think, is this Microsoft's major announcement, or does Bill Gates have something more revolutionary up his sleeve?


Most of the speculation is about a tablet, and I think this is a reasonable educated guess.  At E3 we saw "Smart Glass", which allows tablet users to interact with the X360, which has become much more than a simple game playing device.  It connects the user in new ways, so that the tablet can not only be used to interact with games, a la Wii U, it can interact with HBO Go, allowing new levels of interconnectivity and immersion.    


Also, I've had the opportunity to play around with the Nokia Lumina 900 Windows Phone, and I think the UI would be fantastic on tablets.  I say this from the perspective of a dedicated Android user!  So there are lots of pieces in place for MS to make tablets that offer a compelling reason to buy them.   If they can do it at a reasonable price and still offer solid hardware, I could see them being able to mount a real challenge to Apple's dominance in the tablet market.  


Of course, last week they added big on-screen ads to skype, which makes me never want to use it again, so MS could screw it up just as easily.    

My guesses:

1. A Microsoft branded tablet.

2. They buy Nokia or some other Nokia related announcement.

I have no real idea what it will be, but we'll find out soon.
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