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Actually, Samsung needed Intel's help to create Tizen. The hype is purely marketing dollars spent by Samsung. Aside from that, Tizen is basically just another linux/Android OS with some decorations.
So long as Americans hate their own companies and support foreign ones that steal and kill domestic companies, the skies the limits for Samsung. Steal ideas from America, then give an American a cheap tv, cell phone or car and they'll do whatever you want because they have no dignity or sense of selfworth. Americans are taught to hate themselves by the media.
Sorry, its the truth. Deny it at your own peril.
Samsung itself developed Tizen. Like Android, it is a Linux based OS so I assume that development wouldn't be too difficult. Also it is supposed to be open source, like WebOS. And HTML5 based, like Mozilla's Boot to Gecko. So it is shares similarities with Android, WebOS and Boot to Gecko, only one of which is really established as a success (sorry WebOS fans). I seem to recall a lot of concern over Android fragmentation. If that is an issue, it seems to be a pretty minor one compared to a baker's dozen of OSes floating around competing for carrier and consumer acceptance. I'm all in favor of having more options, but realistically, I don't see how there is going to be a successful launch of a new OS in the mobile device market. If Microsoft has to pay developers to write apps for Windows Mobile, how is Samsung going to compete with Android/iOS. I'm sure there are some very smart people at Samsung, but I will be surprised if Tizen becomes more than a niche OS.