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It tells me that a limited capability product has limited appeal. It also suggest that the Kindle Fire is more desirable as a gift to give than a purchase for oneself. Windows Phone gets grief for lack of apps, but think about Kindle Fire owners - they don't have access to an App Store/Google Play with the hundreds of thousands of apps to choose from the way purchasers of full feature, more capable tables do. Sure, they have apps available from Amazon, but not the entire package that most "sophisticated" potential buyers have gotten used to with their Androids and iPhones. Personally, I wouldn't mind having a Fire, it would be nice as an e-reader with some bonus features thrown in, but I can't see myself dropping $200 when I can't effectively use it for work, which is where most of my waking hours are spent. Maybe someone will give me one as a birthday present, though.