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I agree that the physical appearance was a little unexpected. Although the way it looks is far less important than the way it works, appearances do count. It may not look like an old BlackBerry, but it looks good enough not to be an issue at least. More importantly, what does it bring to the table? Initially, I thought it notable that there wasn't a keyboard. That's a big deal for a device that has messaging at the core of its appeal. I use a touch keyboard with Swype, and while I don't mind it, I would rather have a physical keyboard if I did any more typing than I do. I think that RIM may be using SwiftKey for their on-screen keyboard, so at least it should work well. Turns out that the prototype was a touchscreen, but RIM stated that they had no intention of dropping the keyboard, so there will be presumably other variants that have a more classic BB form.
The camera function that RIM demonstrated during the BB World 2012 keynote speech was really cool. It allows you to time-shift parts of a photo you take. For instance, someone blinks during a photo, you can back up just the portion of the image with their face to an instant before so you get them with their eyes open. Really cool. but do you think people are going to buy BBs because of the camera function? Me neither.
Overall, it looks fine, with decent but not mindblowing hardware. Maybe not "I'm going to get rid of my Android and get a BlackBerry" fine though, and I'm not sure that is good enough for RIM.