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riffin
Apr 10, 2012

Which makes a better social media platform for SMB, Facebook or Google+?

One thing we really haven't done at the relatively small company where I work is make effective use of social media. I mean, yeah, sure we have a website, but that's about it. To be honest, a big part of the reason that we haven't done more is that I see it as one more thing for our limited staff to keep updated on a regular basis if it is going to be of any real value. We've decided to do one, and only one, company social media site so that we don't spend too much time keeping it fresh, or alternatively not do enough to make it useful for customers. I figure that we can keep up with one with a reasonable balance of time and quality content. I know Google+ is newer and has less users, but it seems probable that it will grow, and there is the advantage of being tied into the Google universe for a business.  If it potentially improves our placement in Google search results, I'm all for it.  On the other hand, Facebook is obviously the big player in social media, at least at the moment. I'm hoping for some insight from people that have used both: How different are the two from a business user perspective?

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monique424
06/26/2013

twitter and other media platform can help you a lot.

b
blackdog
04/11/2012

 

We use both Google+ and Facebook, and from a simple posting point the experience is essentially the same.  The new timeline feature looks pretty nice for a business page, whereas Google+ doesn't really seem optimized for business.  The big difference is the number of people viewing/responding to posts.  I take care of 99% of the posts on both sites, and the number of responses for a given post is always higher on Facebook.  Always.  It is also easier to highlight posts that contain media or information that you want to emphasize on Facebook, using the appropriately named "highlight" feature that increases the post from a 1/2 page width to a full page width.  When I post new ads, offers or video content, I've found this to be effective at drawing views.  Further, in my opinion the appearance of Facebook is slicker and makes it easier to project a more refined corporate image. 

 

Google+ does have a benefit that I suspect, but cannot prove.  I recently started new Facebook and Google+ accounts at the same time for a subsidiary company, and we have been tracking website ranking info and search engine results for the company website since day one.  It could just be that our SEO practices are superior for Google, but I have noticed a huge difference in our search results for Google vs. other search engines.  I suspect that this is related to Google weighting the links from Google+, or perhaps just considering them at all while Bing, et al do not.  On some searches, the difference was huge, a change from being a top two search result on Google to being a PAGE two search result on Bing.  Obviously there is going to be some difference between the two search engines, but the consistently superior results on Google that I had not noticed prior to using Google+ make me strongly suspect Google+ is forcing the difference. 

 

On a personal level, I've pretty much left Facebook and use Google+ almost exclusively, but not because it is better, per se.  Most of my friends that use Google+ seem to view it as I do, a much more "exclusive" social environment.  If you are a friend on Facebook, I know you.  If you are a friend on Google+, you really are a friend.  That isn't exactly an endorsement of one over the other, just an accident of timing.     

 

jimlynch
04/10/2012
You should be aware that there are browser plugins that will let you update both services automatically. This means that your company could have a presence on Facebook and Google. You really don't have to choose one or the other.

Check the extensions available for your browser and you'll most likely be able to find one that works. So when you post on Facebook, your post will also appear on Google+ (or vice versa).

This is an easy way to keep in touch with people on both platforms.

If I had to pick one, I'd go with Facebook since they have far, far more users than Google+. Sometimes you just have to go where the eyeballs are and not spend resources on a 2nd place service like Google+.
jimlynch
04/10/2012
You should be aware that there are browser plugins that will let you update both services automatically. This means that your company could have a presence on Facebook and Google. You really don't have to choose one or the other.

Check the extensions available for your browser and you'll most likely be able to find one that works. So when you post on Facebook, your post will also appear on Google+ (or vice versa).

This is an easy way to keep in touch with people on both platforms.

If I had to pick one, I'd go with Facebook since they have far, far more users than Google+. Sometimes you just have to go where the eyeballs are and not spend resources on a 2nd place service like Google+.
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