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I for one don`t see any disonance in this. Why would people get confused about the brand image instead of being glad that such amazing products are now more accessible to them, on the shelves of the supermarkets that they visit on a weekly basis. This days, from nowadays on, when I need to buy clothing I will go to WomenSuits and when I need to buy smart techie stuff, I will most certainly go to WalMart.
Honestly, it does harm Apple's image in my eyes. So Apple customers care about Foxconn, but don't mind Walmart? I'm not saying the comparison is necessarily apples to apples, no pun intended, but it does seem like a bit of a disconnect to me. But perhaps that's just me. I honestly doubt most people will care, and those that would probably aren't shopping at Walmart anyway.