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I think this has the potential to be a significant boon to businesses' disaster recovery/continuity planning. I haven't seen Storage Gateway in use yet, but it seems to be a pretty seamless integration into existing host hardware. With a storage capacity of up to 12TB, it should have sufficient capacity for the vast majority of users. I also heard that some cloud providers are already starting to offer backup services making use of AWS Storage Gateway, which should go a long way toward making its use a common backup option. At $125 per month, it will cost a lot less than a traditional off-site backup, which also will go a long way towards establishing its place in the marketplace.