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Ahhh, IBM PCs. Best. Keyboard. Ever.
As to why Apple has done so well recently, I think it comes down to 3 points: Design, marketing, Steve Jobs. Apple has the finest design department in the industry. Next time you are at the Apple store, look around at items that you will someday see in MOMA. Factor in the consitently superb marketing of Apple (1984 Mac commercial, anyone?) and you have created a fantastic brand image. For many business, that image of elegant, cutting edge design is a strong selling point in and of itself. There are also some areas where apple has long been dominant, video production for instance, where Final Cut Pro was the standard for years. Lastly, Steve Jobs was a fascinating individual, and his personality drove apple to a huge degree for a modern company. With his death, the company was thrust into the center of the news cycle, and everyone was reminded of all of the ground-breaking things apple did over the years. It's easy to forget how totally groundbreaking the iPhone was when it came out. Remeber those 1st commercials? It blew me away when I first saw it. All these things together make apple more than just an appliance seller, they sell style. It just so happens that they make a decent, although expensive product.