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As a web publisher, I've found to my surprise and delight that my clicks have actually gone up since the Panda update. The premium rates I'm paying for copywriting seem to be paying off now. My only concern is, now that I'm seeing an increase in traffic to my sites, will that be maintained? It seems as though all it takes is one small change in the Google algorithm to dramatically change how much search traffic a business can find. On my end, it's all about fresh copy on a continuing basis, good quality, using keywords and key phrases in just the right amount (not too many, not too few). Since the update we've been reviewing our traffic on a per-page basis, and putting in fresh copy on those pages that aren't getting the hits.