IDG Answers is a community of experts who are passionate about technology. Ask a question or answer one below.
I think employees should be encouraged into learning coding or whatever may lead them into professional development and achieving higher experience on their job position inside the company. The learning and development company policies ought to prove an ascending vision, towards performance and high learning opportunities. During my behavioral science classes, I learned that people can be convinced into becoming whatever they want to be. Experience is dictated by motivation and willingness and it can be achieved in any field.
I did a little research for this answer, believe it or not. I checked out Codecademy.com and did the first two sessions (a number of which make up each lesson). It was straightforward and pretty engaging, with little rewards for your efforts in the form of digital medals. It was a nostalgic experience in some ways, reminding me of sitting at an old IBM PCjr as a kid trying to learn basic. Since it wasn't a miserable waste of time, I sent out a question to 5 semi-techy friends to see if they would be interested. Three of them were not interested at all. One was of the opinion that it looked ok, but was not interested enough to actually do the program. Only one of them thought it looked fun and wanted to do it, but was doubtful that he could find the time. Clearly, this is only a small sample, but I bet that you would find something similar; the majority of people would not find it appealing, but a few would. I think you are more likely to have success just by informing employees that this is out there, and the few that are of the mindset to find Codecademy interesting will have a chance to follow through on their own.