Jul 14, 2016

What are the downsides of deleting your Google search history?

Google added a privacy feature that allows users to go through and delete any information that is saved in your Google history. I think it’s great that this is an option. If I delete my search history on Google to protect my privacy, are there any negative consequences?

It is a great option to have the ability to delete you Google search history. The One downside I know of is the Google Personalization which trailers the results you get based on you search and access history. So say person A searches for tech stores in the area and selects BestBuy and person B selects Walmart. The next time do do a search for a tech store or even a general store they will get tailored results with their preferences at the top. If you delete the history, Google can't apply that algorithm to build a profile of what you prefer.
Answer this