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I happen to have a few acquaintances that are in film/advertising, and they do in face use Macs in their work. I know there is video editing software called Final Cut Pro that they use, but I'm not sure whether it is the only practical choice, since there is an Adobe product that does a lot of the same things. Final Cut Pro is Mac only though, so if that is what is the de facto standard in the business, you are pretty much forced to go enjoy the zen-like setting of your nearby Apple store. Or go online, I suppose, and miss the experience. I do think part of the appeal for my artistically focused friends is the artistic focus of Apple designs, which are admittedly elegant of line. And let's face it, there is a kind of status symbol element to Apple products. From a practical matter, there are some advantages, such as the ability to walk into any Apple store and get help if something goes wrong with your Mac, but let's face it, if you in a companies IT department, you are probably going to take care of that in house, so the advantage is more important to an individual consumer. All that said, it sounds to me like your Mac wanting co-workers may have a completely valid point, assuming Final Cut Pro is still an industry standard.