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There is so much information that is unstructured and it would seem too complex to effectively analyze, at least in ways that an organized relational database makes use of. You just can't easily distill the meaning of an image or chart into a nicely organized set of rows and columns. And how do different ways of saying the same thing get dealt with? Not well, at times in the current world. But as we saw with Watson on Jeopardy, we are getting closer to being able to use intuitive human communication methods, i.e. conversational speech, to effectively access data. It seems that what HP is more or less taking that ability to access data in a less rigid manner, and doing something conceptually similar in analyzing and categorizing the underlying data. I would like to see more, but this sounds like an interesting step towards information optimization on a new scale. I will look for more press on this in weeks to come.