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The socila media sites like facebook, twitter G plust etc. they are the giant of social networking. They are allways trying to give security for users. They are doing implement of their technolgoy and working hard to give best and safe services to their users.
Not all social media advertising is effective, sometimes you invest but nothing will return back, and the worst it can even affect the entire marketing process. To get rid of possible issues, I guess prior to marketing over social medias, you have to have unique and creative ideas, know your business very well, and most of all you need someone to drive that advertising techniques. Seek naming agency or branding expert, before doing all these so they can advice and give you whatever possible ideas you can do.
I've seen an increasing number of attacks via Facebook. Users seem to leave their security sense behind when they are on facebook, and all too often blindly click merrily away at any attachment they see. I think a lot of people just feel comfortable because the apparent source of malware is a friend or acquaintance, and they don't apply the same level of skepticism that they might on other sites. Defensio for Facebook is a good way to intercept malicious links for the unwary.
We took it seriously enough to implement a new security policy to deal with the issue - no Facebook. We are not alone in our concerns apparently: