Oct 09, 2015

How will Google AMP speed up web browsing on mobile devices?

The Google AMP project has a pretty lofty goal - speed up the internet (on mobile devices). That would be great, especially for those times when I am in areas with marginal reception and can only get a 2G connection. My question is how Google AMP will accomplish this? What will it change?
"Accelerated Mobile Pages are just like any other HTML page, but with a limited set of allowed technical functionality that is defined and governed by the open source AMP spec. Just like all web pages, Accelerated Mobile Pages will load in any modern browser or app webview. AMP files take advantage of various technical and architectural approaches that prioritize speed to provide a faster experience for users. The goal is not to homogenize how content looks and feels, but instead to build a more common technical core between pages that speeds up load times.

In addition, AMP files can be cached in the cloud in order to reduce the time content takes to get a user’s mobile device. Under this type of framework, publishers continue to control their content, but platforms can easily cache or mirror the content for optimal delivery speed users. Google has stated that it will provide a cache that can be used by anyone at no cost, though the cache (Google's or otherwise) is not required. Other companies may build their own cache as well.

In summary, the goal is that that the combination of limited technical functionality with a distribution system built around caching will lead to better performing pages, and increased audience development for publishers."
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