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You obviously have never been behind the scenes in a customer oriented business. The customer is by no means always right. Matter of fact, the customer is often a complete pain in the behind whom you just want to go away. Even if it means losing a sale, you rid yourself of a customer who is never going to be satisfied and is going to do nothing but complain. Better to excise them and let them complain about a competitor.
Thanks and Regards,
It looks like they've got some features people might like:
smaller than the ipad (7")
half the price of the ipad ($250)
movie streaming from Amazon's streaming service
not much local storage - uses Amazon cloud storage
bundled with $79 Amazon Prime service
There are more details where I read about the Amazon tablet: