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What's the best way to follow-up with our followers if we set up a Facebook page and a Twitter account?
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Have you checked out HootSuite? You can use this tool for free but you'll want a paid account to get the most out of it.
You may want to work with some kind of cloud-based tool for unifying the monitoring of your online social media presence. Have you checked out Unilyzer? It's fairly robust.