I agree with aburinsky. While Internet Explorer has name recognition, I don’t think I would characterize it as “good.” In fact, almost everyone I know thinks of IE as the browser that their grandma uses and the one they replace with Chrome or Firefox. It has a long history of security vulnerabilities, and to some degree is a tainted brand. The sad this is that lately IE has been a pretty good browser. Perhaps by changing the name, less people will automatically replace it. At least that’s what Microsoft hopes.