Mar 11, 2015

How do you conduct a website assessment?

I was asked for a marketing class to write a report "how would you assess website X", however, i never done this before. I searched for samples but got different answers. Very confusing!
Thank you so much for your answer, that helped a lot
I've been out of college for a couple of years, but the way that is phrased it could mean two different things. If you are writing something scholarly and cite a website as a source, you might be asked to do a website assessment, the purpose of which is to evaluate the quality of the information provided. University of Maryland has a good checklist that you can print out and use for this purpose:

The other thing that this assignment could be asking is to evaluate the website from a marketing standpoint. I didn't major in marketing (liberal arts, FTW), so I can't offer much help here. I would think that the professor would be looking for standard marketing aspects of the website (good design, call to action, SEO, layout, product/service description, etc.).
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