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When it is related to business, like many other brand name expert recommends, you must need to use your real name on social medias, to at least given the fact that you have your sincere ideas of sharing and promoting your brand and product. If you are a private person, you can make a dummy or fake name in order to have privacy....
Funny you bring this up. I worry that in Facebook's requirement to use one's real name, scammers just have another tool in their pockets that will help them to hurt the elderly and mentally feeble. Here's an insightful article about this issue.
Stalkers are going to find you whether you use Facebook or not, whether you use your real name or not. Crazy people do crazy stuff for crazy reasons. So I refuse to live my life in fear of crazy stuff happening. I sure as heck can't prevent a crazy stalker from running me over with their car; and my email address is pretty public to my friends and business acquaintances. I'd hate to have to live my life in secret, like I was a criminal in the witness protection program.