Does Facebook’s decision to charge businesses for followers to see their status make it unusable for small businesses?
I like in a city that is in the middle of something of an economic and cultural revival. There are a lot of artists and entrepreneurs setting up shop in the downtown area that was nearly deserted. Much of this has been possible due to low rent costs and crowdfunding, which really requires a high level of communication with customers and supporters to succeed. Facebook has definitely played a role in facilitating this, and has been one piece of the puzzle in getting these efforts off the ground despite limited capital. Facebook is instituting a policy that will demand payment from small businesses so that their customers/supporters who haved liked the business and have followed it will only get updates that the business pays Facebook not to filter it out of followers news feeds.
These are businesses that are just starting out and are operating on very little capital. Will it even be viable for SMBs to use Facebook when this policy takes effect in January, or will Facebook become the domain of established businesses with deep pockets?
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