IDG Answers is a community of experts who are passionate about technology. Ask a question or answer one below.
If you want to see Skinner Box in use in game design, check out any Zynga game (actually, please don’t, just watch a video of it if you can stomach it). MMOs are also often guilty of it. Heck, even the new mega-hit Destiny is guilty of it. Unless you really like loot farming, you are being manipulated by the game designers to milk more hours out of the game (or milk your wallet for DLC). Whenever you are doing the same thing repetitively for a reward, which initially came pretty often but in later stages only comes once in a blue moon, you are the rat in the Skinner Box. It’s all just stimulus and reward, and essentially the designers are trying to use addiction techniques. It sucks, it’s lazy game design, and it is manipulative.
Here is a good article about the use of the Skinner Box theory of game design. I particularly like it because it has a section called “Why I Hate Zynga.” http://hubpages.com/hub/Skinners-Box-and-Video-Games