May 02, 2014

Will you stop visiting Yahoo websites since they stopped complying with “Do Not Track?”

Yahoo announced today that it will no longer honor “do not track” requests by users and will ignore the browser setting. I am pretty annoyed by this. I don’t spend a lot of time on any of Yahoo’s sites, but now I’m going to spend less. I consider this a blatant disregard for even a modicum of personal privacy. Will this impact how you view Yahoo and whether you visit their sites?

I don't use Yahoo so it's not really an issue for me. I default to DuckDuckGo for searches and DDG is a model for protecting user's privacy.


They already had started ignoring IE requests because they were set “on” by default. In their defense, Do Not Track isn’t a universally respected standard. It is more like a request when you visit a site. I do think it is enlightening that in response to visitors request, Yahoo is saying, “We don’t care that you are asking us explicitly not to track you, we are going to do it anyway to make more money off of you.” This does make me resent Yahoo, and I will avoid all of their sites as a result, but I don’t use a lot of Yahoo sites anyway. I think that is part of Yahoo’s calculation; People that know what DNT is probably don’t spend a lot of time on Yahoo anyway.

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