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It is really neat, I’ve seen it on an iPhone before. Basically you can set up all kinds of different activities to happen automatically if a precursor event occurs to trigger it. For example, I was just looking at the “recipes” on the IFTTT website, and some of the things you can do are:
Mute the device and turn vibrate on when you get to work.
Keep a phone call log in Google Drive.
Email yourself the photos you take.
Backup contacts to a spreadsheet.
There are 1000s of different recipes already there for you to chose from, and I’m sure there are many others on the way now that Android users are supported.
IFTTT’s “WTF” page does a good job of explaining the app.