Apr 17, 2014

How much is personal information actually worth to hackers?

All of the recent security issues in the news makes me curious - How much are my personal details and information worth in real dollars? Is there an actual "going price" on personal information in the “black hat” marketplace?

How much is your personal data worth?

"A recent Financial Times article asks “how much is your personal data worth?“ This sparked a thread on the VRM mailing list to which I’d like to respond. Tony pointed out that their numbers are old. I’d also add that the entire article is a bit disingenuous. The headline “How much is your personal data worth” implies broad valuation as in “how much is a dollar worth?” The article conveniently ignores many uses and markets for that data and in fact is extremely narrowly illustrated. It should have read “What is your legally collected data worth to data brokers, assuming you are not a high value target?”"

Disturbingly, yes. It varies based on a number of factors, but according to an article on Help Net Security a hotmail account was valued at $1.50 and a google account was worth about $80. These numbers are a little dated, so they may have changed by now. Here is the original article if you would like to read more.

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