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I’ll buy one about as soon as I buy a Facebook phone. In other words, never. Yes, it will hurt the Oculus brand, in fact it already has. There are many, many people who supported the Oculus Rift kickstarter campaign that are not pleased to have funded a business for Facebook to acquire. In addition, one of the first follow ups to the announcement of Facebook’s acquisition was the Tweeted announcement by Markus Persson that the Minecraft version for the Rift was cancelled. In his words, “We were in talks about bringing a version of Minecraft to Oculus. I just cancelled that deal. Facebook creeps me out.”
Developers have seen what working with Facebook is like, and most of them want no part of it. As for me...no thanks, Facebook Oculus, I will wait on the Sony VR headset to read production.