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I defer to Nate Mitchell, VP of Product at Oculus, who essentially says the more the merrier:
"So, as far as the competition goes – we’ll have to see what they announce. We are all about having more people involved in the VR space though. The more developers are excited about virtual reality, and the bigger the audience is, the more likely they are to build VR content. So having a major player get behind virtual reality in a big way opens the door for more devs to build VR content. So, we’re really hopeful that they do it right – anyone that’s doing VR, the main thing is just to do it right."